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Betsy Atkins

Executive Advisor

Betsy is a three-time CEO, serial entrepreneur and founder of Baja Corporation. She has co-founded enterprise software companies in multiple industries including energy, healthcare and networking. She is an expert at scaling companies through hyper growth and leading them to successful IPO and acquisitions. Some of her more notable transactions include the acquisition of Clear Standards by SAP and Ascend Communications ($5B in revenue) which was acquired by Lucent for $23B. At Baja Corporation, Betsy has built 3 early stage funds and has made early investments in companies such as Yahoo, eBay and Selectica.

Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Financial Services, Healthcare, Retail, Automotive, Manufacturing, and Logistics. As a Corporate Director, she brings an operational perspective which focuses on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive efficiency and productivity using AI machine learning analytics to streamline processes. 

Previously, Betsy was the CEO of NCI, a food manufacturer creating Nutraceutical and Functional Food products. NCI created the PowerBar and healthy snacks for Kraft, Nabisco, etc. Betsy was also the CEO of Clear Standards, which developed enterprise level software for monitoring carbon emissions. 

Corporate Governance Thought Leadership Publications/Appearances: Newly published book, Be Board Ready. Regular Contributor: WSJ, Financial Times and Forbes, CNBC PowerLunch, Bloomberg appearances and Yahoo Finance commentator. ESG Thought Leader.

She currently serves on public company boards: Wynn Resorts, SL Green and JAMF. She is also a member on the board of Volvo Cars (private) and Chairman of the Google Cloud Advisory Board. She is a proud graduate of University of Massachusetts, Amherst.

Alumni University of Massachusetts, Amherst
Affiliated Organizations Wynn Resorts, SL Green, Schneider Electric, Volvo Cars, SAP
Contributor to Behind Boardroom Doors: Lessons of a Corporate Director, The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes
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